I agree, words certainly have power. I've published twenty books in ten years and learned to write to my audience. I'm an ex-police detective who writes twisty crime thrillers and readers seem to enjoy the authenticity that I lend to my writing. I don't use verbose words. My aim is to entertain. ☺️ (PS I had a peek at your profile after writing this, nice to meet a fellow ex-cop here too! )